The World Bank Group

Brand Strategy
Brand Architecture
Brand Identity
Corporate Design
Brand Guidelines

One Group – Two Goals

»The World Bank Group has two goals: ending extreme poverty and boosting shared prosperity. And we are one World Bank Group, breaking down old institutional barriers to deliver more effectively on our mission than ever before.« In close partnership with Rivia Innovation & Brand, we helped to devise a prospective brand strategy, group architecture and identity. The redesign of the World Bank Globe, symbolizing the collaborative, open approach will successively be carried out across the entire organization.

www.worldbank.org

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