Delivering on your promise – with rich and meaningful experiences. That’s the simple truth about good branding.

In a nutshell

We are specialized in the development of distinctive brands and businesses – of any size and stage of life, global and local. We design solutions with great impact, tailored to meet the specific needs of our clients and the needs of their customers. Working with substance® means: big studio output, with small boutique responsiveness.

Profile SUB Logo Profile SUB People Profile SUB Matrix Profile SUB Guideline

Methodology & Simplicity

A brand is a promise, representing key expectations people desire when thinking of a company, product or service. An intangible yet pervasive bond, a brand resonates on an emotional level while being put to the test at every touchpoint. It is key to find a sweet spot in customers’ mindsets. Thus, a brand needs to deliver from promise to experience to memory. We start by drilling deep to uncover the distinctive nature and essence of a brand to make its experience rich and meaningful. We call it substance®.

Creativity & Convergence

We tailor our work to the specific needs of our clients. And we encourage our clients to engage with our creative process right from the start: by sharing tools and methods to devise cohesive and feasible strategies; by changing perspectives and challenging the ordinary; and by inspiring key audiences and stake holders and thereby creating momentum. It makes our work accessible for clients, for they actively take part in the progress. This results in compelling and competitive brands that stay ahead in dynamic market environments.

We are collaborative minds and we are skilled in working alongside diverse clients and international agencies across disciplines to produce convincing work.

Our service scope includes:

Brand & Design Strategy (Promise):

  • Research, Analysis, Synthesis
  • Internal & External Audits
  • Competitive Mapping
  • Brand Positioning
  • Brand Architecture
  • Naming
  • Concept Design
  • Design Basics

Brand Design (Experience)

  • Visual Identity
  • Verbal Identity
  • Stationeries
  • Office Templates (Word, PPT)
  • Communications material
  • Brochures, Flyers, Collaterals
  • Financial Communications, Investor Relations Communications
  • Packaging Design
  • Signage Systems
  • Internet / New Media

Brand Manifestation (Memory)

  • Internal / External Communications
  • Employer Engagement
  • Public Relations
  • Documentations / Guidelines
  • Brand Guardianship
  • Brand Protection
  • Vendor Management
  • Production Control