Proxity
Naming
Brand Strategy
Brand Identity
Storytelling
Website
Blackstone launches Proxity, a pan-European logistics platform
Congratulations to Proxity on the launch of their new brand, backed by the strength of Blackstone. We partnered with Saffron Brand Consultants to create Proxity’s brand identity, including name, brand strategy and visual identity to lead this ambitious new logistics platform into the future. Born from the ambition to strengthen supply chains across Europe, Proxity speaks to alignment, resilience, and strength in the face of change.
At the heart of Proxity’s identity is a powerful idea: The Right Place. A place where decisions align, directions are intentional, and every move is calculated for long-term success. The visual system reflects this—directional, architectural, human. A confident, modern wordmark and refined graphic language set the tone for a brand built to move with purpose. Proxity empowers its clients to adapt quickly, with warehousing solutions that are as responsive as they are robust. With headquarters in Frankfurt and operations spanning Continental Europe, the Nordic countries and Ireland, Proxity is uniquely positioned to deliver scale, flexibility, and insight, transforming change into opportunity.
