Heinemann
Brand Identity
Corporate Design
Packaging
Signage
Internet
Oven-Fresh And Master-Crafted
The Heinemann bakery is a good old piece of Cologne history. Founded in 1934 by Wilhelm Heinemann, the bakery is acclaimed for superb taste and indulgence since more than 80 years. At substance® we do appreciate craftsmanship as well: the brand’s redesign transports the bakery’s many years of heritage into timelessness and whets the appetite for the future.









