CAM Alternatives
Naming
Brand Identity
Corporate Design
Web Design
Where experience makes the difference
After taking over Deutsche Bank Private Equity the new CAM Alternatives presents itself as an independent, partner-led investment manager for alternatives assets, headquartered in Cologne. CAM manages investor commitments of more than €3bn with a focus on private equity and infrastructure. With the new brand identity we have helped positioning the firm as the experienced, aligned and personal alternative in a highly competitive market environment. The new signature logo underpins the partners’ sovereignty and personal proximity to its client base.
